Pflugerville, TX · Austin Metro

Jonathan
Coffman

I lead product teams in enterprise SaaS and AI/ML automation and I serve my neighbors on the Pflugerville City Council. With more than 16 years of building and launching software, I'm a player‑coach who rolls up my sleeves to rebuild portfolios, scale teams and ship real outcomes. On council, the same skills apply: listen first, define what “good” looks like, act on evidence and be transparent about the trade‑offs.

Senior Product Leader Enterprise SaaS · AI/ML Automation City Council, Place 1
Work & Experience Civic Service LinkedIn ↗ JonathanForPflugerville.com Campaign Site ↗
Jonathan Coffman
16+
Years of product leadership
10+
Years leading teams
AI/ML
Enterprise automation & analytics
Pf Tx
City Council, Place 1

Professional

Product Leadership

Enterprise SaaS platforms, AI/ML-driven automation, and product-led growth. I rebuild portfolios, scale teams, and deliver measurable improvements to revenue, retention, and customer experience across complex B2B and omnichannel environments.

+$300MB2B revenue tied to Dell.com improvements
+$121MClient revenue growth at Accenture Interactive
+150%Add-to-cart rate at Mattress Firm
6B+Telemetry events scaled at ABBYY
View Work & Experience

Civic

Pflugerville City Council

Place 1, elected November 2025. Focused on making Pflugerville more affordable and better run: lower household costs, attainable housing, and infrastructure decisions made with transparency and accountability.

RatesWater rate structure reform for fairness
HousingMissing-middle and development code modernization
3 yrsPlanning & Zoning Commission (2 as Chair)
CIPCapital Improvements Advisory Committee Chair
Civic Service

Background

Started in journalism. Built the tools to do it better.

Austin area. Previously Washington, D.C.

I started in journalism and public media in Washington, DC — as a television news writer/producer and in digital product roles for PBS and NPR. I saw a gap firsthand: strong reporting, but weak digital tools for audience engagement. So I learned how to build the tools.

That path took me through early streaming work, then ecommerce and D2C optimization in Austin, and eventually into senior product and operating leadership across enterprise SaaS and AI/ML. Focus now: enterprise SaaS, AI/ML automation, product-led growth, and portfolio recovery with measurable delivery.

In parallel, I've been involved in Pflugerville civic life for over a decade — HOA treasurer, Planning & Zoning Chair, Capital Improvements Advisory Chair, and now City Council.

Get in touch

Contact

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Product Leadership & Speaking

Professional inquiries related to product leadership, advisory work, or speaking engagements.

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