Professional
I have 17+ years of product leadership across enterprise SaaS, AI/ML automation, ecommerce, agency work, and public media.
I lead enterprise SaaS and AI/ML automation, along with product-led growth in digital funnels and omnichannel experiences. I rebuild product portfolios, grow product, design, and engineering teams, and improve revenue, retention, and customer experience in B2B and direct-to-consumer businesses.
Repositioned process mining into a unified Process Intelligence platform spanning process mining, task mining, and intelligent document processing workflows. Directed a scalability redesign that processed more than 6 billion events in minutes, supporting expansion with enterprise customers.
Improved engagement by 40%, reduced bounce by 19%, and increased qualified leads by more than 20% through a unified design system, modern architecture, and rigorous testing. Reworked product, UX, and analytics operating models, cutting time to market for key initiatives by 60%.
Drove a 150% add-to-cart lift, 20% conversion improvement, and 25% bounce reduction across channels. Launched a Spanish-language ecommerce experience in six weeks, doubled conversion for that experience, and increased experimentation velocity fourfold.
Oversaw UX, analytics, and delivery for multi-vertical enterprise clients and operations for an 80+-member optimization studio. Scaled a go-to-market team from 3 to 12+, generated $4.6M in new revenue in six months, and led the agency's largest account through growth from $60M in 2018 to $121M in 2019.
Delivered a freemium MVP from concept to launch, generating thousands of closed-beta signups. Led agile engineering teams through prototypes and production capabilities, then improved the cost to serve with automated support, customer onboarding, and chat support.
Delivered more than $300M in incremental revenue through shopping experience improvements. Reduced the purchase flow from 15 to 8 clicks and improved Net Promoter Score by 14.8% and revenue per visitor by 21% by resolving top dissatisfaction drivers.
Earlier Career: Washington, DC
I worked in digital product, editorial, and audience engagement roles at PBS, NPR, and NBC affiliates. That experience shaped my work in storytelling, analytics, content platforms, and cross-functional teams.
Download my complete work history, accomplishments, and contact information.