Pflugerville, TX · Austin Metro

Jonathan
Coffman

I lead product teams in enterprise SaaS and AI/ML automation and I serve my neighbors on the Pflugerville City Council. With more than 16 years of building and launching software, I'm a player‑coach who rolls up my sleeves to rebuild portfolios, scale teams and ship real outcomes. On council, the same skills apply: listen first, define what “good” looks like, act on evidence and be transparent about the trade‑offs.

Senior Product Leader Enterprise SaaS · AI/ML Automation City Council, Place 1
Work & Experience Civic Service LinkedIn ↗ JonathanForPflugerville.com Campaign Site ↗
Jonathan Coffman
16+
Years of product leadership
10+
Years leading teams
AI/ML
Enterprise automation & analytics
City
City Council, Place 1

Professional

Product Leadership

Enterprise SaaS platforms, AI/ML-driven automation, and product-led growth. I rebuild portfolios, scale teams, and deliver measurable improvements to revenue, retention, and customer experience across complex B2B and omnichannel environments.

+$300MB2B revenue tied to Dell.com improvements
+$121MClient revenue growth at Accenture Interactive
+150%Add-to-cart rate at Mattress Firm
6B+Telemetry events scaled at ABBYY
View Work & Experience

Civic

Pflugerville City Council

Place 1, elected November 2025. Focused on making Pflugerville more affordable and better run: lower household costs, attainable housing, and infrastructure decisions made with transparency and accountability.

RatesWater rate structure reform for fairness
HousingMissing-middle and development code modernization
3 yrsPlanning & Zoning Commission (2 as Chair)
CapitalCapital Improvements Advisory Committee Chair
Civic Service

Background

Started in journalism. Built the tools to do it better.

Austin area. Previously Washington, D.C.

I started in journalism and public media in Washington, DC — as a television news writer/producer and in digital product roles for PBS and NPR. I saw a gap firsthand: strong reporting, but weak digital tools for audience engagement. So I learned how to build the tools.

That path took me through early streaming work, then ecommerce and direct-to-consumer optimization in Austin, and eventually into senior product and operating leadership across enterprise SaaS and AI/ML. Focus now: enterprise SaaS, AI/ML automation, product-led growth, and portfolio recovery with measurable delivery.

In parallel, I've been involved in Pflugerville civic life for over a decade — HOA treasurer, Planning & Zoning Chair, Capital Improvements Advisory Chair, and now City Council.

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Contact

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Product Leadership & Speaking

Professional inquiries related to product leadership, advisory work, or speaking engagements.

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