Professional
Senior product leader in enterprise SaaS, AI/ML automation, and digital experience. 16+ years spanning ecommerce, B2B platforms, agency, and public media.
My lane is enterprise SaaS and AI/ML-driven automation, alongside product-led growth in digital funnels and omnichannel experiences. I rebuild portfolios that have lost focus, scale teams that need operating discipline, and deliver measurable improvements to revenue, retention, and customer experience in complex B2B and D2C environments.
Career — Most Recent First
Owned AI/ML automation and process intelligence product lines for an enterprise SaaS platform, driving roadmap across platform, analytics and workflow automation. Led a scalability redesign that processed billions of telemetry events at the speed enterprise growth required.
Led acquisition and conversion journey improvements across ServiceNow.com, improving qualified leads by more than 20% and reducing bounce rates by nearly a fifth through better UX, content architecture and funnel analytics.
Drove major funnel gains across the full ecommerce experience: 150% add‑to‑cart lift, 20% conversion improvement and 25% bounce reduction. Also launched a Spanish‑language buying experience in six weeks — from concept to production.
Oversaw UX, analytics and delivery for multi‑vertical enterprise clients. Grew the agency's largest account from $60M to $121M in two years through multi‑channel marketing strategy and ecommerce funnel optimisation.
Worked with cross‑functional teams to improve merchant onboarding and storefront customisation, focusing on conversion drivers and user‑friendly checkout flows.
Delivered improvements tied to more than $300M in annualised incremental B2B revenue while improving Net Promoter Score by 14.8 points and revenue per visitor by 21% across the core shopping funnel.
Earlier Career — Washington, DC
Started in television news as a writer/producer, then moved into digital product roles supporting PBS and NPR. Saw a gap firsthand: strong reporting and production, but weak digital tools for audience engagement and online storytelling. Built the tools. That transition into product management included early streaming work — effectively a first-generation "Hulu for PBS" portal — before moving to Austin and shifting into ecommerce, then enterprise product leadership.
Includes complete career history, accomplishments, and contact details.